SAP Virtual Showcase

Physical installation turned into interactive online experience

We were tasked to design and build the central showcase for SAP Sapphire event. Typically Sapphire is a 3 day annual summit attended by 26,000 customers, partners, and employees from 180 countries. But with a global pandemic the event was canceled. This is the story of how we transformed a physical activation to an interactive online experience.

You can try out the experience for yourself at

A unique thing about this project was it utilized multiple disciplines that all came together to make something cohesive and engaging. SAP is behind the scenes the backbone of alot of companies but its hard to tell that story without showing an example. So for this project we created a fictitious brand called “Commit” that uses SAP to power their intelligent enterprise.

We designed Commit from the ground up, creating logos, branding, and product design. Then we designed physical installations that show how Commit uses SAP to power their business.

The physical installations involved clear OLED tvs, giant led walls, dmx controlled lighting and multiple industrial robots.

The physical installations were filmed then brought to life on an interactive website.

The web experience lets users design their very own bottle and actually get it shipped to their home. So even though people couldn’t experience the event they were able to interact and then receive an actual physical product.

Kommune|NoSlate and Master of Shapes Re-Imagines Signature Brand Activation For SAP’s Global Event SAPPHIRE NOW Converge As Interactive Online Experience

  • technique

    Touch Designer
    Custom Animation
    Web Design
    Product Design

  • client


  • additional credits

    Creative Direction/Design - Master of Shapes & No Slate
    Custom Fabrication - VT prodesign
    Web Programming - Mark Thompson
    Design - Jonathan Moore
    Animation - Kommune
    UX design- Filip Osowoski
    Graphic Design - Yujin Tsuruo
    Sound Design - Canopy LA

  • Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class experiences.

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