We were tasked to design and build the central showcase for SAP Sapphire event. Typically Sapphire is a 3 day annual summit attended by 26,000 customers, partners, and employees from 180 countries. But with a global pandemic the event was canceled. This is the story of how we transformed a physical activation to an interactive online experience.
You can try out the experience for yourself at commitwater.com
A unique thing about this project was it utilized multiple disciplines that all came together to make something cohesive and engaging. SAP is behind the scenes the backbone of alot of companies but its hard to tell that story without showing an example. So for this project we created a fictitious brand called “Commit” that uses SAP to power their intelligent enterprise.
We designed Commit from the ground up, creating logos, branding, and product design. Then we designed physical installations that show how Commit uses SAP to power their business.
The physical installations involved clear OLED tvs, giant led walls, dmx controlled lighting and multiple industrial robots.
The physical installations were filmed then brought to life on an interactive website.
The web experience lets users design their very own bottle and actually get it shipped to their home. So even though people couldn’t experience the event they were able to interact and then receive an actual physical product.
Creative Direction/Design - Master of Shapes & No Slate
Custom Fabrication - VT prodesign
Web Programming - Mark Thompson
Design - Jonathan Moore
Animation - Kommune
UX design- Filip Osowoski
Graphic Design - Yujin Tsuruo
Sound Design - Canopy LA
Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class firstname.lastname@example.org
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