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SNAPDRAGON AR HALFTIME SHOW

Interactive AR halftime show

For the brand new snapdragon stadium we were asked to create a experience that 30,000 stadium visitors could play at once. So we created the snapdragon race, an augmented reality race powered by people at the stadium. Via our custom web app and live broadcast consisting of 4 ptz cameras, fans raced the opposing team in a button mashing XR race where they could win prizes.

We produced and created 7 SDSU home games, complete with fireworks live actors and a multi camera AR broadcast.


  • technique


    Unreal Engine
    XR broadcast
    html/css/js
    Cinema 4d

  • client

    Qualcomm

  • additional credits


    Creative Direction - Adam Amaral
    Game Dev - Roberto Meza & Adam Amaral
    Animation - Rideview LA
    Animation/Design - Jordan Ariel
    Animation/Design - Anthony Maiuri
    System Design - Ethan Alloway
    Producer - John LaViola
    Clay Schmitt - Sound Design
    Agency - CAA

    • Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class experiences.



    info@masterofshapes.com

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