Finally sharing this project we created for SAP that breaks down ice cream from start to finish icecream: We were asked to dream up a fictional ice cream brand and build out every step of their process – essentially imagine walking through the entire journey of how your favorite pint makes it to your freezer. We led creative direction and design along with creating and programming all the interactive installations that let visitors follow the whole journey – from the farms where ingredients grow, through global sourcing, into production (with real ice cream being made and tasted on-site!), through delivery, all the way to store shelves. Massive shoutout to our friends @vtprodesign and @noslate who helped transform 8,000 sqft into a fully functional ice cream supply chain complete with working robots and legit conveyor belts.