We created two activations for this years US Open tournament, Our first activation, a dynamic and interactive Tennis ‘Art Game’ developed for Chubb, harnessed the power of AI body segmentation and depth camera technology. This innovative game allowed participants to create unique pieces of art with each swing, turning every tennis movement into a distinctive artistic expression. The seamless combination of AI and sports evoked a whole new level of engagement.
Our second activation was in collaboration with Chase. By utilizing AI-driven background removal technology, we transported participants to various iconic locations around New York City. Users could virtually travel and immerse themselves in the vibrant culture and iconic sights of NYC, all while holding an augmented reality US open trophy. This activation effortlessly blurred the lines between the digital and physical realms, delivering a unique and unforgettable experience to every participant at the US Open.
AI Body segmentation
Chase Bank and Chubb Insurance
Creative Director - Adam Amaral
Producer - John LaViola
Production Design - Jonathan Moore
Touchdesigner devs - Rob Meza, Mark Hashimoto, MB Labs
Animators- Anthony Maiuri, Cindy Lin
Designer- Filip Osowoski
Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class email@example.com
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