MasterOfShapes
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SAP CENTRAL SHOWCASE

10,000 sqft immersive experience

We spent 3 months designing, animating, iterating and programming the central showcase for SAP’s Sapphire event. It was a rewarding yet challenging process that resulted in 9 installations over a 10,000 sqft area that immersed visitors in SAP innovation. From robots, to touchscreens, to full sized trees and massive LED walls, this is one of the biggest things we have ever built. To make it even more challenging we needed to go from empty convention center floor to a finished build in just 3 days. Thanks to our production partners VT Pro Design and Kommune + No Slate we brought it to life and made it happen.





  • technique


    experiential design
    production design
    touchscreen
    robotics
    cinema 4d
    touch designer

  • client

    SAP

  • additional credits


    Creative Direction - Adam Amaral
    Experiential Design - Curime Batliner
    Design - Jonathan Moore
    Programming - Rob Meza
    Graphic Design - Yujin Tsuruo
    Animation - Anthony Maiuri
    Sound Design - Clay Schmitt
    Production and Build - VT Prodesign
    Content- Kommune No Slate

    • Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class experiences.



    info@masterofshapes.com

    What We Do:

    © 2024 MASTER OF SHAPES INC. ALL RIGHTS RESERVED.