For Adobe at Superbowl, we designed an end-to-end spatial and interactive experience within the Ferry Building, blending physical environment with AI-driven storytelling. We lets fans use generative AI to design their own team uniform and then bring it to life. Guests used Adobe Firefly and Nano Banana to create a one-of-a-kind team look, revealed instantly on a real player, then were able to generate their player into a fantastical football game where their new team took the field. Each guest left with a custom-made luggage tag showcasing their ai designed helmet as a tangible reminder of what they built.