What if AI could design your next soccer ball?

At Puma’s NYC flagship, we brought that idea to life with Adobe Firefly. Fans didn’t have to type a prompt, just pick their mood, favorite colors, and words that inspired them. In seconds, generative AI turned that input into a custom Premier League ball design, printed on a tee to take home.

We created the full activation, from exterior visuals that pulled people in, to a custom touchscreen and massive LED wall that reacted to their choices and revealed their creations in real time. Even got some surprise visits from Usain Bolt and Sergio Agüero, who came to check out the action.

Big thanks to Adobe + Puma for bringing us in to make it happen!