For the 2025 SEC Championship Fanfest in Atlanta MOS created a head-to-head button-mashing race where two fans go head to head, powering their players up a towering LED field. Fans smashed the podium buttons to sprint past tackle dummies, outpace there opponent, and be the first to dodge tacklers and sprint into the endzone to be the ultimate winner.

We led the experience from concept through execution, designing the physical build, directing fabrication alongside our friends at SME, and developing a fully custom competitive game built with Touch Designer. Oversized buttons translated rapid button-mashing into on-screen speed, while collision detection, reactive sound design, and real-time visuals amplified every sprint, hit, and finish.