MasterOfShapes

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Adobe x Puma AI Customizer

Design your own soccer ball with generative AI

What if AI could design your next soccer ball?

At Puma’s NYC flagship, we brought that idea to life with Adobe Firefly. Fans didn’t have to type a prompt, just pick their mood, favorite colors, and words that inspired them. In seconds, generative AI turned that input into a custom Premier League ball design, printed on a tee to take home.

We created the full activation, from exterior visuals that pulled people in, to a custom touchscreen and massive LED wall that reacted to their choices and revealed their creations in real time. Even got some surprise visits from Usain Bolt and Sergio Agüero, who came to check out the action.

Big thanks to Adobe + Puma for bringing us in to make it happen!

  • technique


    Web
    WebGL
    Cinema 4d
    Touch Designer
    Adobe Firefly

  • client

    Adobe

  • additional credits


    Creative Direction - Adam Amaral
    Producer - John LaViola
    Development - Ricco Arntz
    WebGL - Job Talle
    Programming - Rob Meza
    Touch Designer - Adam Amaral
    Animation- Anthony Maiuri
    Animation - Wesley Phung
    UX Design - Filip Osowski
    Onsite Technician - Ethan Alloway
    Case Study - Felix Penzarella

  • Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible. Made up of creative visionaries, gamers, directors & technologists we work together to create innovative world class experiences.



    info@masterofshapes.com

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