Morty AI Assistant
October 2, 2025Imagine Build-a-Bear, except the bear talks back with AI.
For Vultr, we turned their beloved stuffed animal mascot Morty, into a realtime AI assistant. We designed a sci-fi style console where attendees could “build” their own Morty by dialing in his personality and bringing him to life.
Each Morty was unique. While all were trained on Vultr’s product line, people could tune Morty’s traits to be funny, sarcastic, or even tailored to a specific industry. Once activated, Morty talked back, answering real questions about Vultr’s cloud products and turning complex tech into something playful, approachable, and useful.
Nerd details: Morty ran on an ESP32 for real-time audio input and output, with the heavy lifting happening in the cloud. We streamed audio from esp32 over websocket to a cloud based Speech-to-text, text-to-speech, and a DeepSeek + RAG pipeline that kept latency low so Morty could answer instantly with Vultr knowledge. The control panel was controlled with TouchDesigner, with custom buttons, switches, and sliders wired through a Teensy to give it that retro console feel.
Posted in Design, Motion, Work | Leave a commentAdobe x Puma AI Customizer
August 19, 2025What if AI could design your next soccer ball?
At Puma’s NYC flagship, we brought that idea to life with Adobe Firefly. Fans didn’t have to type a prompt, just pick their mood, favorite colors, and words that inspired them. In seconds, generative AI turned that input into a custom Premier League ball design, printed on a tee to take home.
We created the full activation, from exterior visuals that pulled people in, to a custom touchscreen and massive LED wall that reacted to their choices and revealed their creations in real time. Even got some surprise visits from Usain Bolt and Sergio Agüero, who came to check out the action.
Big thanks to Adobe + Puma for bringing us in to make it happen!
Posted in Design, Motion, Work | Leave a commentGoogle IO 2025
July 18, 2025We returned to Google I/O to creative direct the AI Sandbox for the second year in a row an interactive space designed to give attendees a hands-on look at Google’s latest advances in artificial intelligence.
Working closely with Google’s internal teams, we helped bring a range of groundbreaking demos to life from Gemini running in AR glasses, to Google Veo’s AI-driven video creation, agentic search, and DeepMind’s robotics research. Each installation transformed complex AI concepts into tangible, shareable experiences, allowing visitors to explore the future of Google’s AI ecosystem in an immersive, human-centered way.
Big shoutout to VT Pro Design & Made First for bringing the build to life
Google Pixel Pro Shot Challenge
April 25, 2025For NBA All-Star Weekend, MOS was tapped to creative direct, design, animate, and program the entire Pro Shot Challenge for Google Pixel — a 6,000 sq ft impossible shot course built for speed, precision, and pure bragging rights. Working with our longtime friends at VT Pro Design, we crafted an experience where fans got drafted to Team Pixel, hit the player tunnel under roaring lights, then raced against the clock in a series of shooting challenges — all leading up to a live robotic hoop finale on a futuristic court. Every moment was captured along the way and turned into a custom All-Star card that attendees got to take home.
Overall, it was a serious technical challenge — managing a network of 25 Pixel devices, building a custom NFC wristband system for seamless tracking, programming real-time gameplay and scorekeeping, syncing AI-generated voice moments, driving responsive lighting across the course, choreographing a robotic hoop with reactive content, and automatically generating custom printed All-Star cards for every player. It was a complex build — but was stoked to finally bring it to life.
Rally Against The Sun
April 16, 2025For La Roche-Posay at the US Open, we built a custom motion-tracked tennis game where players went head-to-head with the ultimate opponent to your skin: the SUN☀️🔥
Using a tennis racket embedded with a motion tracker and Unreal Engine for real-time gameplay, we challenged players to rally the sun into submission—each swing dimming its brightness. But no matter how strong the return, the sun never truly loses…
ZeroLounge LA
November 29, 2024Zero Lounge is a bar that just opened in Hollywood that’s bringing back ‘90s and 2000s vibes. Our awesome friends FTB.DESIGN brought us in to help create their 40ft interactive LED ceiling.
We tapped into the fuzzy memories of our youth to create some nostalgia inspired content and for some added throwback we added Nintendo 64 controllers that let you mess with the visuals overhead – distort animations, trigger effects, and close those annoying pop-up windows…. **sigh “the good ol’ days”
Made By Google ’24
October 10, 2024Made By Google is Google’s flagship event where they unveil their latest hardware and software. MOS was brought in by our friends at VT Pro Design to handle the creative direction, design, programming, and animation of the overall build along with the multiple immersive experiences throughout the event.
Integrating into the existing architecture of the Bay View Campus created a unique challenge to bring the giant space to life and make it not only captivating but hold up to scrutinizing and excited press folks that attend.
Being involved from the project’s inception, MOS was involved in designing the overall event space and crafting up custom interactive experiences, engaging motion graphics, and even some fun 3D droid models.
SAP CENTRAL SHOWCASE 2023
June 6, 2024Finally sharing this project we created for SAP that breaks down ice cream from start to finish icecream: We were asked to dream up a fictional ice cream brand and build out every step of their process – essentially imagine walking through the entire journey of how your favorite pint makes it to your freezer. We led creative direction and design along with creating and programming all the interactive installations that let visitors follow the whole journey – from the farms where ingredients grow, through global sourcing, into production (with real ice cream being made and tasted on-site!), through delivery, all the way to store shelves. Massive shoutout to our friends @vtprodesign and @noslate who helped transform 8,000 sqft into a fully functional ice cream supply chain complete with working robots and legit conveyor belts.
SNAPDRAGON AR HALFTIME SHOW
April 27, 2023For the brand new snapdragon stadium we were asked to create a experience that 30,000 stadium visitors could play at once. So we created the snapdragon race, an augmented reality race powered by people at the stadium. Via our custom web app and live broadcast consisting of 4 ptz cameras, fans raced the opposing team in a button mashing XR race where they could win prizes.
We produced and created 7 SDSU home games, complete with fireworks live actors and a multi camera AR broadcast.
SAP CENTRAL SHOWCASE
January 16, 2023We spent 3 months designing, animating, iterating and programming the central showcase for SAP’s Sapphire event. It was a rewarding yet challenging process that resulted in 9 installations over a 10,000 sqft area that immersed visitors in SAP innovation. From robots, to touchscreens, to full sized trees and massive LED walls, this is one of the biggest things we have ever built. To make it even more challenging we needed to go from empty convention center floor to a finished build in just 3 days. Thanks to our production partners VT Pro Design and Kommune + No Slate we brought it to life and made it happen.
SOFI Cylinder
October 18, 2022We are normally used to creating one off activations so it’s always a cool challenge and special opportunity to design something permanent and bring it to life. Sofi asked us to create a structure that would look good from all angles and feel fresh at every football game. So we designed, built and programmed this deconstructed 30ft wide LED cylinder that updates with live dynamic content and stats and is viewable from every direction at SOFI Circle.
US Open
September 13, 2022We created two activations for this years US Open tournament, Our first activation, a dynamic and interactive Tennis ‘Art Game’ developed for Chubb, harnessed the power of AI body segmentation and depth camera technology. This innovative game allowed participants to create unique pieces of art with each swing, turning every tennis movement into a distinctive artistic expression. The seamless combination of AI and sports evoked a whole new level of engagement.
Our second activation was in collaboration with Chase. By utilizing AI-driven background removal technology, we transported participants to various iconic locations around New York City. Users could virtually travel and immerse themselves in the vibrant culture and iconic sights of NYC, all while holding an augmented reality US open trophy. This activation effortlessly blurred the lines between the digital and physical realms, delivering a unique and unforgettable experience to every participant at the US Open.
SOFI Impossible Selfie
July 1, 2022For the new SOFI Stadium we wanted fans to share their Sofi Experience with the world. So we created an AI powered video booth experience that placed fans in impossible locations. Using a combination of a kinect depth sensor camera and AI body segmentation we were able to isolate users from their background and place them into believable locations. All of this was then easily shared with a simple QR code scan.
Posted in Design, Motion, Work | Leave a commentBrick City Hoops
May 20, 2022You ever want to play a life sized Pop-A-Shot on projection mapped steroids? Well now you can! We partnered with BRICK CITY HOOPS hoops to create this larger than life interactive basketball experience that lets users test their skills in a two story tall fully immersive court.
Panda Express Web Game
February 22, 2022For Lunar New year we were asked to create a 8 bit video game that let players unlock good fortune and prizes for panda express.
Game link: LIVE GAME
We had so much fun we even made some 8 bit characters of our own…
SCREAM HOUSE 360
February 15, 2022For the new Scream Movie we created an interactive, choose-your-own-adventure 360 web game that allows players to explore the original Scream house while trying not to get killed by Ghostface. survivescreamhouse.com
PRESS
FWA Site of the Day
Clio Award
Collider
Bloody Disgusting
Kia Stinger Spots
July 5, 2021We were approached by INNOCEAN to direct 3 spots for the all new Kia Stinger. When we first saw this project, we jumped at the idea of telling a different kind of feature story. One that focuses on the feeling and the excitement related to the technology that is at the heart of the Kia Stinger. Using two 40k lumen projectors, volumetric light and some surreal DMT vibes we crafted 3 spots to highlight the Kia Stinger
BTS
THE SPOT
SELECT STILLS:
Cyber Punk 2077 ARG
February 3, 2021For the Cyberpunk 2077 release we crafted up an alternate reality gaming experience that let contestants hack into a high tech shipping container to unlock real prizes (all from the comfort of home). Working alongside the amazing VTprodesign team this physical + digital experience challenged users to disable laser security grids, activate thermal cameras, and even control a robot plasma cutter to win the challenge. It was wild to see this one go from design to reality.
Initial 3D designs
White Claw Winter Games
January 11, 2021During these pandemic times we have been coming up with new ways to help makes audiences feel more engaged with digital experiences. For the White Claw Winter Games we created a Claw machine that you could control over the internet to win prizes that get delivered to your door instantly! Fun one with our friends at VTProdesign.
SAP Virtual Showcase
June 17, 2020We were tasked to design and build the central showcase for SAP Sapphire event. Typically Sapphire is a 3 day annual summit attended by 26,000 customers, partners, and employees from 180 countries. But with a global pandemic the event was canceled. This is the story of how we transformed a physical activation to an interactive online experience.
You can try out the experience for yourself at commitwater.com
A unique thing about this project was it utilized multiple disciplines that all came together to make something cohesive and engaging. SAP is behind the scenes the backbone of alot of companies but its hard to tell that story without showing an example. So for this project we created a fictitious brand called “Commit” that uses SAP to power their intelligent enterprise.
We designed Commit from the ground up, creating logos, branding, and product design. Then we designed physical installations that show how Commit uses SAP to power their business.
The physical installations involved clear OLED tvs, giant led walls, dmx controlled lighting and multiple industrial robots.
The physical installations were filmed then brought to life on an interactive website.
The web experience lets users design their very own bottle and actually get it shipped to their home. So even though people couldn’t experience the event they were able to interact and then receive an actual physical product.
