Weight Watchers is for the children

Just added this to my latest work. I was approached to do a chalkboard style animation for Weight Watchers Lose for Good campaign. Wish I could of done the whole thing the OG way (stop motion) but time didn’t permit so I combined some traditional cell animation, 3d, and 2d into a after effects smoothie, blended that shit up and came up with this. I got a chance to do a little cell animation using flash, which was a first for me. As much as I like to stay true to pen and paper, flash made it super quick and its VECTOR. Thanks to Cale Ajoka for help on concept and design. Also thanks to Eddie Moreno and Phillip Vose for beasting out on the cell animation. And thanks to Jennifer Hudson for pronouncing the word “hungry” in a such a unique way…